Overstock

Website Introduction

Overstock, founded in 1999, specializes in surplus and closeout merchandise, particularly in home furnishings. The platform sells furniture, rugs, bedding, and decor at discounted prices. Overstock also offers wedding registries and jewelry. The company rebranded as ‘O.co’ briefly but reverted due to customer confusion. Overstock’s Club O loyalty program provides rewards and early access to sales. The retailer emphasizes sustainability with eco-friendly products and carbon-neutral shipping. Overstock has ventured into blockchain (via tZERO) and cryptocurrency payments (accepting Bitcoin). The platform features augmented reality (View in Room) for visualizing furniture in homes. Overstock’s partnerships with designers and manufacturers ensure exclusive deals for customers.