Website Introduction
“Wayfair offers 14 million products from 11,000 suppliers in furniture and home decor. The company’s key differentiator is its augmented reality ‘View in Room’ feature that lets customers visualize products in their space. Wayfair operates several specialty retail brands including Joss & Main (modern), AllModern (contemporary) and Birch Lane (traditional). About 60% of traffic comes from mobile devices. The company has faced challenges with profitability but maintains strong brand recognition in home goods. Wayfair’s professional program serves interior designers and contractors with trade pricing. Recent initiatives include same-day delivery in select markets and a 3D room planning tool that suggests complete room designs.”
