Website Introduction
“eBay revolutionized e-commerce when it launched in 1995 as an online auction platform. While it still maintains auction functionality, about 80% of sales now come from fixed-price ‘Buy It Now’ listings. The platform operates in 190 markets and generated $27 billion in gross merchandise volume in 2024. eBay’s key differentiators include its collectibles marketplace (especially trading cards and luxury watches), refurbished goods program, and seller protection policies. The company has faced challenges from Amazon but maintains strong niches in used/vintage items and hard-to-find products. eBay’s seller fees range from 2-12% depending on category, with additional payment processing fees. Recent innovations include AI-powered product recommendations and an augmented reality view feature for certain items.”
