Website Introduction
Wish, founded in 2010, is a mobile-centric marketplace offering ultra-low-priced goods, mostly shipped from China. The platform uses gamification (e.g., spin-to-win discounts) and personalized feeds to engage users. Wish’s algorithm prioritizes trending products, often leading to viral items. While criticized for long shipping times, Wish has improved logistics with programs like Wish Express (faster delivery). The company targets budget-conscious shoppers with deals under $10. Wish also offers localized versions (e.g., Wish Local) for in-store pickup. Despite challenges with counterfeit goods, Wish remains popular in emerging markets. The platform has expanded into groceries (Wish Grocery) and launched a merchant loyalty program (Wish Standards).
