Website Introduction
“Etsy has grown from a small crafts site in 2005 to a publicly-traded company hosting 7.5 million sellers worldwide. The platform specializes in handmade items, vintage goods (20+ years old), and craft supplies. About 43% of buyers are repeat customers attracted by Etsy’s personalized shopping experience. Sellers pay a 6.5% transaction fee plus payment processing fees. Etsy acquired Depop (Gen Z fashion) and Elo7 (Brazilian handmade) to expand its niche markets. The company faced seller backlash in 2023 when it increased transaction fees but maintains strong growth in wedding, home decor and jewelry categories. Etsy’s ‘Star Seller’ program rewards top-performing shops with badges and visibility boosts.”
