Website Introduction
ASOS (As Seen On Screen), launched in 2000, is a UK-based fashion e-commerce platform catering to 20-somethings. The site features 850+ brands, including ASOS Design (in-house label), and offers over 85,000 products. ASOS emphasizes inclusivity, with extended sizing (ASOS Curve) and adaptive clothing. The platform provides free shipping (threshold varies by country) and a 28-day return policy. ASOS Marketplace allows independent designers to sell unique items. The company uses AI for personalized recommendations and virtual catwalks. ASOS also focuses on sustainability, with initiatives like ‘Fashion with Integrity’ and carbon-neutral delivery options. Its mobile app is a key driver of sales, offering seamless browsing and checkout.
