Website Introduction
Rakuten, often called ‘Japan’s Amazon,’ operates a global marketplace with a unique cashback model (Rakuten Rewards). The platform sells electronics, fashion, and household items, partnering with thousands of retailers. Rakuten’s ecosystem includes digital services like Rakuten TV and Rakuten Viber. The company owns Ebates (cashback site) and has investments in Lyft and Pinterest. Rakuten emphasizes ’empowerment through technology,’ offering AI-driven shopping recommendations. The platform supports mobile payments (Rakuten Pay) and loyalty points (Rakuten Super Points). Rakuten also runs a shipping service (Rakuten Super Logistics) and a bank (Rakuten Bank). The company’s global expansion includes acquisitions like Buy.com and Play.com.
