TikTok

Website Introduction

Launched in 2016 (as Douyin in China), TikTok exploded globally with 15-60 second clips. The “For You Page” (FYP) algorithm personalizes content, while Sounds and Effects fuel creativity. Features include Duets (collaborative videos), LIVE streaming, and TikTok Shop (e-commerce). The platform is popular among Gen Z for dance challenges, comedy, and DIY tutorials. Brands leverage influencer marketing, hashtag challenges, and Spark Ads. TikTok also offers Creator Funds for monetization and educational content via #LearnOnTikTok. Despite data privacy concerns and bans in some regions, TikTok dominates mobile-first entertainment. Recent updates include longer videos (up to 10 minutes), Series (premium content), and AI-generated avatars.