Etsy

Website Introduction

Etsy, founded in 2005, specializes in handmade crafts, vintage items (20+ years old), and craft supplies. It caters to independent artists and small businesses, offering a platform to sell unique products. Etsy’s community includes over 7 million sellers and 90 million buyers. The platform emphasizes sustainability and ethical shopping, with features like ‘Etsy Carbon Offset Shipping.’ Etsy also provides seller tools, including pattern (standalone websites for sellers) and Etsy Ads. The company acquired Depop (Gen Z-focused resale) and Elo7 (Brazilian handmade marketplace) to expand its reach. Etsy’s search algorithm prioritizes personalized recommendations, and its ‘Star Seller’ program rewards top-rated sellers.