Website Introduction
Launched in 2011, Snapchat pioneered Stories (24-hour posts) and Lenses (interactive filters). Users send Snaps (photos/videos) with text/doodles. Features include Spotlight (user-generated content), Snap Map (location sharing), and Discover (publisher content). The platform is popular among teens for its privacy focus and playful tools. Brands use AR ads and Sponsored Lenses for engagement. Snapchat+ offers premium features like custom app icons. Recent updates include ChatGPT integration (My AI), 3D Bitmoji, and enhanced creator monetization. Despite competition from Instagram Reels, Snapchat remains a leader in ephemeral content and augmented reality.
